Whether we like it or not, our world is built on marketing. Billboards, pop-up ads, newspaper ads…everyone is marketing themselves nowadays, so if you have a job in sales and marketing, it’s important to know marketing terms in English.

Even if you’re not in marketing, we’re sure you’ve heard these terms floating (flying, used) around, so they’re useful (helpful, good) to know! Read on to learn about some of the most important marketing terms in English.

Brand identity

Brand identity is a real buzzword at the moment. A brand identity is the message a company wants to send its customers and how it wants to be seen by the public. If you work in marketing, try thinking of some adjectives that describe your company or how your company wants to be seen to help form your brand identity.

For example:

  • After we re-launched our website, people were able to see our brand identity so much easier because our main message was clear on the homepage.


Visibility has to do with how and how often something is seen. Your brand has to have good brand visibility in order to gain more customers.

Try thinking about brands that everyone knows in your country, such as Amazon, Dunkin’ Donuts, McDonald’s, or the Gap. These are all brands with excellent visibility! People know exactly what they will find at these stores when they shop there because they’ve heard about and seen the brand advertised.

For example:

  • We have to increase our marketing activities in order to increase our visibility.

Marketing campaign

Your marketing campaign is all of your marketing activities put together in order to reach a single goal and spread (distribute, get out) your message to your customers. This can be done either through online or offline marketing techniques.

For example:

  • Catchy (easy to remember) marketing slogans like “got milk” or “just do it” are awesome phrases to head a winning marketing campaign!


In marketing, reach is how many people have seen and interacted with your marketing campaign. Reach is often used when talking about digital campaigns (on social media, etc.) because reach is easy to analyze online where a website tracks (counts) exactly how many visitors saw an ad or visited a webpage, for example. However, there are ways of tracking other types of marketing campaigns, as well.

For example:

  • We didn’t have so much reach with that last campaign, so we’ll have to come up with a new strategy for next time.


SEO is an acronym (short form of a word like many marketing terms in English) that stands for Search Engine Optimization. SEO is what people use for websites to help websites rank higher on search engines like Google. If your website or content ranks higher because more people visit it, you’ll have more reach!

For example:

  • We need to improve our SEO so that more people can find our site.


Engagement is similar to reach, in that it’s how people interact with your brand. Likes on Facebook, comments on Instagram or blogs, or reviews left about a brand are all forms of engagement. Engagement is a great way to show your brand identity!

For example:

  • Do you think we’ll be able to increase our engagement during our next campaign?

Organic content

Organic content is one of our favorite marketing terms in English: it quite simply refers to content that happens without prompting or payment. Reviews on Facebook pages, or a Google search are great examples of organic content. No one paid for it, but good reviews or someone finding your website from a keyword are always effective marketing tools.

For example:

  • 5,000 people liked that review on our page! How’s that for organic content?

Engage with us! Why not leave a comment with examples you’ve seen of marketing terms in English?

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Check out these other popular blogs: Taboo words in English, 7 Synonyms for Being Drunk, 7 American English Slang Words, or these Sports Idioms used in English!

Erin Duffin lives in Hamburg, is an English teacher, blogger, yoga instructor, and really enjoys working with marketing terms – she has learned a lot about how to target the right people which reduces annoying the wrong ones! That’s efficient! 

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